Just One Car - Logo Redesign

A few months ago I had the pleasure of working with Davide, admin of @justonecar, on the redesign of the logo for his instagram page.

The main issues with the old logo were:

❌ Poor connection to the automotive world and to the values the page conveys

❌ Poor immediacy and memorability

❌ Not working well in black and white

How did I solve these issues?

Starting from the origins, I decided to keep the shapes related to the letter "J" and to develop a logo that:

✅ Is related to the automotive world, in particular supercars

✅ Tells a story

✅ Is bold and memorable

✅ Convey dynamism and speed

✅ Works well in black and white

✅ Works well in the instagram profile photo

💭 What do you think? Let me know in the comments