Pet Love Logo Design

Pet Love is a fully online pet food, accessories, and medicines retailer who wanted a logo design that would be simple, memorable, and work well online.

I created a heart and paw mark symbolic of the brand name - Pet Love - employing negative space to make a simple mark that little bit more interesting. Inverting the usual pink/red heart motif, I set the mark in a cool, relaxing glacier blue and complimented it with a rounded, friendly, art nouveau-inspired typeface in vibrant, fuchsia red.

Like what you see? Check out the rest of the project on Behance!

Interested in working with me on your next project? Email me at victoriafriedman@protonmail.com

(This is a personal project for a fictional client as part of an assignment for a graphic design course)