Shake Shack Holiday Packaging 2021

Shake Shack - Visual Identity of the 2021 Holiday Packaging

With locations across the globe, Shake Shack is an iconic fast casual food franchise. We aimed to create a holiday identity that would blend together Shake Shack’s existing color palette and festive holiday colors. Using a green palette with a vintage aesthetic, we created a series of illustrations that were applied on cups, paper bags, gift cards, in-store decal, signages, and social media posts. These illustrations portray scenes of familiarity, togetherness, and warmth, the feelings we want to bring to Shake Shack’s guests. Client: Shake Shack Art Direction: Shake Shack Design Team, Jd&co Design Illustration, Design, and Photography: Michelle Deng