Hop Scooter: Branding

The new look, Hop Scooter, is out on the streets!

Hop's new look emphasizes its status as a cutting-edge high-end brand. Three words define the new Hop logo; simplicity, timelessness, and assertiveness.

We have worked alongside to elevate Hop's look through an intentional color palette, elegant silhouettes, powerful photography, a visual language inspired by the roads and intersections Hop scoots through. . down to the glitchy yellow highlights, and futuristic typography elevating the physical product with digital design.