JONNY I Coffee & Sandwich brand identity

The goal of this project was to create a brand for a network of cafes, where an active audience can quickly and easily buy a delicious coffee and sandwich and have a quick snack on the go. We came up with the name Johnny, deliberately removing the letter 'h' for a quicker perception of the name by the ukrainian audience. Jonny - is a reference to American pop-style and culture. A name that is easy to remember and stand out in the market. We also created a unique lettering for the logo, creating in the letters a feeling as if it were a sandwich :)