Logo & Brand Identity Design for AV Arena
A glimpse into the brand identity I designed for AV ARENA - a newly opened, multi-disciplinary dance studio in the heart of Chennai, India.
The object was to create a strong logo identity and visual system that would portray their core message - The expressive art of dance is for each and every person out there.
I designed an identity solution that represented a free-flowing dancer originating from the brand letters - A and V. This was a symbolism of AV Arena being a comfortable space where anyone can bring out the free-flowing, fearless dancer within them.
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