RASCALS KIDS CLOTHING STORE

CREATING A RETAIL STORE ASSIGNMENT

A shop for children's clothing is harder to find an expected. Yes, you can find the comfortable one or two mainstream stores but nothing more. and out of the two, it's targeted to girls

This inspired me to create a non gendered children's clothing store for children like my son. He enjoys pink and sparkles but he also enjoys dinosaurs and trucks. he should not have to pick one or the other.

The plan for my store is to stop gender segregation and embrace color, patterns. and the idea that children shouldn't have to fit into one certain group. And for parents who feel ashamed to reach out to the other side of their child's gendered section for buying clothes.