ALEC Brand Mark + Logos

ALEC serves its members as the exclusive credit union for Abbott and AbbVie employees, retirees and their family members. At a pivotal moment of growth, the team at ALEC asked us to refresh its brand identity system by creating a new mark that conveys strong, supportive partnership.

The confident forward-pointed icon symbolizes the trusted and strong relationships the credit union has with its members. The mark nods towards a progressive approach that is proven by ALEC’s smart products, personal service and reassuring outlook.

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Posted on Mar 24, 2022
Malley Design
NE MPLS studio focused on brand identity and digital design.

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