Stitch (logo)
Stitch is a concept brand of yarn and supplies marketed to a younger sect of the international knitting community. Inspired by yarn bombing and yarn-based street art, the brand draws inspiration from graffiti culture to let young creatives explore what knitting is to them — expressive, decorative, maybe even disruptive.
The brand suite stems from the intricate yet uniform patterns created from different knitting and crocheting stitches. Purling, one of the most recognizable stitches, becomes the grid work for the brand's logomark.