Consumer Profile Illustrations

CPG Client in 2021

Six consumer profile illustrations were requested by a CPG client for one of their developing brands.

A consumer profile is a description of a set of customers based on characteristics which they have in common. This includes things like shopping habits, interests, values, and demographic characteristics - such as age. The aim is to divide the customers into usefully distinct cohorts for marketing, market research, product development, etc.

The goal of these illustrations was to represent those cohorts visually.