PayFit - Explainer Video

We teamed up with Modik to develop this explainer video for the promotion of the PayFit platform.

We were asked to work on the art direction, design and animations of the full piece. The goal was to promote the platform in a direct way, avoiding technical data and instead focusing on the benefits in the lives of its users, being close, friendly and clear.

PayFit is a payroll software for companies with up to 500 employees. It lets you automate your payroll while eliminating spreadsheets and errors.

These are some of our favorite bits, you can check out the full video here.


Client: PayFit

Script + Storyboard: Modik

Art Direction + Design + Animation: Amatita Studio

Posted on Mar 18, 2022
Moving images to create emotions.

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