Hi there,

wuuhhh... you know what? It’s not that easy to create an own visual identity.


At some point designing for someone else seems so much easier than to design something for yourself. I stopped counting how many directions I created by now. On one hand some fancy and loud stuff, on the other hand some reduced and minimalistic things. Yet I found myself in a huge mess, trying many ideas based on my purpose, and re-starting it over and over.


But then, I have decided to step back, and move over to a very simple appearance. I think, the best way is to form and shape it over time. Like a good old wine which also has an aging time, right?

What do you think about this approach? Name it whatever you like, "Brand Maturity", "Brand Aging", or even "Brand Hardening". I kinda like it.

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