Studio Ünal - Branding

Hi there,

wuuhhh... you know what? It’s not that easy to create an own visual identity.

At some point designing for someone else seems so much easier than to design something for yourself. I stopped counting how many directions I created by now. On one hand some fancy and loud stuff, on the other hand some reduced and minimalistic things. Yet I found myself in a huge mess, trying many ideas based on my purpose, and re-starting it over and over.

But then, I have decided to step back, and move over to a very simple appearance. I think, the best way is to form and shape it over time. Like a good old wine which also has an aging time, right?

What do you think about this approach? Name it whatever you like, "Brand Maturity", "Brand Aging", or even "Brand Hardening". I kinda like it.