Logo Design

This logo was for a non-profit educational organization. Their existing logo was created internally.

The new logo design needed to embody strong links with the oriental roots of the organization, a sense of ancient, but also portray a slightly, modernized contemporary design element.

Ordinarily, I would use Adobe Illustrator, however, to create the vector version of this logo, I chose to try the relatively new Affinity Designer software. If you use Illustrator, the tools are pretty much the same, but the interface is somewhat speedier.

For the Foundation’s typeface, I used Adobe Devanagari because it's bold and very clean, and modern with a hint of old. For the simple version of the logo, I chose a grey colour (hex: 6C6C6C) for both the text and the circle aspect of the logo. The grey colour, combined with the typeface and an off-white dragon, gives an ancient-yet-contemporary, simple and authoritative image. It is also adaptable for use in many situations. I created a modified version of the logo in Photoshop for the signage of the building.