Social Media Content
These are a few of the ads I created and ran through Facebook Ads Manager. I split test each ad with images without text. In every situation, the ad WITH text performed better and generated a higher click through rate.
Some of the critiques received from guests was the attraction "Wasn't scary enough". So I put an emphasis on darkness, blood, and mystery. I needed to show enough to hook viewers, but not show enough that gives any of the scares away.
I chose fonts that were chaotic but easy to read.
It was a challenge capturing these shots because the attraction is DARK!
Like, really dark.
Plus, I would only have about 45 seconds between other groups of guests walking through the attraction.
Check out the actual post here