IVOS Medical Logo Redesign Explorations

Behind the scenes of a recent logo redesign project for an innovative medical device, which primarily focuses on facilitating intubation (a procedure where medical providers insert a tube into a patient's trachea to help with breathing). Using the concept of a tube, these designs speak to a spacious, airy feel and the idea of getting from point A to B.

Their device works by means of the camera lens to achieve optical clarity. This also inspired some of the circular elements to speak to the apparatus' structure.