Aguaribay - Branding

About the client

Aguaribay is a brand of natural cosmetics that proposes to bring to their users the benefits of plants and improve the quality of life in a holistic way.

They elaborate handmade natural products that do not generate toxic residues in the organism or in the planet, they collaborate, and promote responsible and conscious consumption. Their way of working is collective, self-managed and sustainable.

The name "Aguaribay" refers to a tree with medical virtues, also commonly known as pepper tree (Schinus molle)

The challenge

The company was in a process of evolution and expansion, and its brand image was outdated, limited and lacked of eye-catching visual elements.

The objective was the new visual identity would help to increase the target of users with a higher acquisitive level, without excluding loyal users, but reinforcing the engagement.

The solution

To accompany the growth process and convey their personality, I created a simple, sophisticated and unique identity.

For the creation of the logo I was inspired by the leaves and red fruits characteristic of the tree that gives the name to the brand, I developed a complete change, supported by a dynamic and scalable visual system.

The design language had to be strong but cozy, reliable, professional, natural and reflecting the craftsmanship/handmade.

Happy to hear your thoughts about the final result!

Thanks!