In Nov 2021, we launched a new website for GiveForms (www.giveforms.com). The content didn't change much, but the new site follow WCAG 2.1 Accessibility Standards (the old site failed in many places). The change in performance was profound.
Home Page Bounce Rate
Old 45-75%
New 9-12%
Designers: accessibility matters and can have a dramatic impact on the real-world performance of your work.
Created at Dreamten
