When we started working on Instantly there was an app icon in place. However, after revising and deepening the brand work we did we just had to create a new version of the app icon that had a little more depth to it. And just like how we had ideated on the sense of simulated notification pulsating waves in the Brand Concept we felt like this would look great in the app icon as well. 

Read the entire Instantly case study here

Posted on Feb 16, 2022
Yummygum
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