Layers of Purpose Podcast - Brand Strategy

🎙️ PROJECT OVERVIEW

Layers of Purpose is an interview show focused on mindset, lifestyle, and mental health. The show is hosted by Bogdan Albu, an entrepreneur who has a passion for spirituality, self-development, and living a life beyond common beliefs of what we can or cannot do in this world.

⚡ SERVICES

Brand Strategy | Logo Design | Visual Identity

🎯 PROJECT GOALS

Bogdan's goal for the podcast is to reach top 10 in the self-development category worldwide and 1 million followers across social platforms. For the identity, we needed to design a new visual identity system that delivers information in a surprising and unexpected way. Another request was to create a cost-effective collection of distinctive visual content.

See the full case-study

🏹 Discover & Define

"My mission with this podcast is to bring awareness to this very important aspect of our lives, which is Purpose. I also believe that we can not only find purpose and meaning but you can create purpose and meaning and attach it to whatever we are doing, and by doing that, we give even more value to our actions, and ultimately, our lives."

Through a collaborative workshop, we analyzed the brand attributes, the competition and created a design brief to ensure that the visuals are aligned with the long-term goals and convey the message Bogdan wants to send.

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We are Mark Notion

A global branding agency that unlocks possibilities for every business to express itself with its unique character & connect with its people.

Find us at: www.marknotion.com

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