The Snappy Awards

As a way to recognize the stakeholders that make youth soccer successful, I came up with a campaign called "The Snappy Awards" for Snap Soccer. This campaign allowed our audience to nominate coaches, team managers and referees that they believe made a difference during the year. At the end of the nomination period Snap Soccer formed a committee to review the entries and selected the winners. Each winner received a custom trophy, t-shirt and framed certificate recognizing their contribution to youth soccer.

This was a multi-channel campaign where I created assets for the website, email marketing and social media channels. Website assets included a footer pop-up on our home and event pages, custom landing page for the campaign and a registration form to collect nominations.

This was a great campaign that saw significant engagement. It also increased Snap Soccer's brand as a partner to the stakeholders of the sport.