MSL Logo

GIF from an explainer animation produced for MSL to be featured on their website. 

The purpose was to be used for new customer knowledge and also to serve as a promotional material. As the MSL system has a wide and complex offering, the animation was created from a students journey point of view, walking the viewer through all they have to offer.

The design follows their branding, using 4 main colours as a starting point, whilst keeping the minimalism in the design by using text and shapes.

I have created the animation in Adobe After Effects and edited it in Premiere Pro.

Project created through Phoenix Creative at Coventry University Students' Union.