Atlantis Hard Seltzer Branding, 2022

I hope you enjoy this conceptual brand I’ve been developing for a couple weeks now. Starting with the fact that I really wanted to incorporate a mermaid illustration into a fictional brand. The rest of the brief followed; a seltzer company with ties to the sea, Greek mythology, and a serene romanticism. I listened to Atlantis by Noah Gundersen & Phoebe Bridgers a lot while creating this, great song!

Nicole Sgroi
Sgroi Design - Brand Identity & Illustration

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