TREND ISLAND is a department store with a number of democratic clothing brands, modern jewellery, a beauty zone, home and leisure accessories, coffee shops, and lecture theatre where you can hear about style, beauty and architecture or organize your own master classes and seminars. Eyes are the main metaphor of the brand identity. When we go shopping we always choose the looks with our eyes, so there are «shooting eyes» everywhere in the visual communication. They are complemented by various mythical and exaggerated elements. The task was to create a magic vibe and the feeling that Trend Island is a quirky magical island of shopping.

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