Animated Homepage – Yummygum

Last week we launched our new brand. One of our important touch points as a digital agency is of course our website. We aimed for the website to be ‘drenched in brand’ as we like to call it.

Subtle hints

We wanted the gum concept — the cornerstone of the Yummygum brand — to be ever so subtly present throughout the brand touch points. Did you notice how the circular animations mimic bubble being gum blown in a bubble?

If you look closely you can how the saturation and brightness changes on animations. The bubbles start our slightly more saturated and dark compared to the end state of the animations , resembling the gum being stretched over a large surface and losing transparency because of it? And of course we also incorporated it into our copy writing. We had just two rules to abide; don’t overdo it and don’t work with old gum or bursted bubbles.

We could talk all day about this but you can see for yourself at

Turn your product into something that sticks.

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