I was approached by Dr. Sarah Nadimpalli, the brainchild behind the start-up concept & brand, The Mom Job. Mom Job was to be a training service for nannies, babysitters, and other in-home care providers. The ideal situation for Mom Job was to be paired with a service like Care.com to provide elevated quality control for its caregivers. Those who complete the training would have the Mom Job badge attached to their profile.Previously the client had been working with another designer, but the direction wasn't quite the right focus. After an in depth conversation to help better identify what the brand really needed to convey, it was obvious that the connection of quality whole caregiving within the home was it. I chose to create a responsive logo that could be used for a variety of collateral.After the initial testing and careful consideration to be more inclusive of all family types, Dr. Nadimpalli chose to rename the company to Same Team Childcare. This is the new updated branding.

Karyn Jimenez-Elliott
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