New Logo for 2022

I'm the kind of designer who is never done with their work, always circling back to make "one last little change" (sound familiar?) To convey this, I wanted my logo to have a work in progress feel. My inspiration was born from frustration, nothing was coming together and as I highlighted the 'E' in "QE" to start over again boom... there it was!

Oh, those colors? What a strange coincidence /s.

Given my experience with design for print I've come to love good ol' CMYK. I chose magenta for the 'E' to make this design pop but also because this is the color of green text when selected. Green just happens to be my favorite color!

Finally, I definitely re-uploaded this with a slightly lighter grey because... you know ;-)

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Posted on Jan 13, 2022
Quinn Erickson
Brand Identity & Product Packaging etc.

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