Mini Brands Redesign

The goal of this project was to turn something unsustainable andoverly packaged into something sustainable. The new Mini Brands packlaging is an entirely recyclable piece. Plastic and rubber have been fully eliminated. There are six wedges, one for each miniature inside and once for the check list. The wedges close up to make a hexagon, and they are unraveled to reveal the wedges, keeping the excitement that comes with opening the item. A minimalist illustration of the miniatures you can find inside covers the wedges and the outer strip to give you a hint at the inside as well as add an appealing and exciting pattern to the packaging.