A 2018 project for golf booking service Greenfee365. The idea was basically to make tee-time booking as simple as hotel booking in Airbnb.

My work included going from concept to mapping out the core UX and UI prior to their initial launch. Luckily there was a lot of good groundwork made in terms of business model, target audience and competitors. This was of great help in going into core user stories, journeys, personas and design principles for both golfers and golf clubs. Some examples in the attached shots - for more, check out the attached .pdf of the core UX work.

Greenfee365 launched in Spain 2018. The web app is now available in most of Europe and North America. You can check it out here.

Posted on Jan 4, 2022

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