Loaf out Loud - Logo design and thought process

Logo : Punning on the phrase laugh out loud, "loaf out loud" is a bakery that sells cakes, muffins, cupcakes, donuts and of course: bread. The logo evidently portrays the contour of a packaged loaf of bread using type. The colours represent the warmth of freshly baked bread and the emotion connected to the brand: happiness :)