Alta Vista Farm Hops Logo

This is a self-initiated logo redesign for Alta Vista Farm Hops, a hops farm in Central New York at the center of the historic 19th century hops growing region. I used the farm's three core values to guide the redesign. Quality: the logo should be well-crafted. Sustainability: the logo should be timeless. Community-oriented: the logo should be approachable, friendly, trustworthy, and safe. To execute these goals while being mindful of the farm's history since 1884, I used vintage inspiration, especially the typography on old farming equipment, to create this custom lettered solution.