My last project was for the brand Lendu. An insurance company for novice drivers who do not have a car and need to borrow one without taking out insurance..
I mix the concepts Lend ('dejar' in spanish) and U ('you'), Lend-U ('Dejarte' in spanish).
So I wanted to represent the action of lend something to someone and it become the overlap fusion between the word 'lend' and the letter 'u'.
Is a subtle overlap because I always try to priorize the legibility of the brand over the aesthetics.