Life-Size Maze

Client: Prudential Financial

Year: 2019

Role: Creative Direction, Graphic Design

All of my work was created with the help of many.

As the lead creative director and designer for this a-mazing project, I lead a small group of creatives to build a life-sized maze. I crafted the idea, and helped define, create and design the look and feel. The goal was to help employees and customers better understand the basics of life insurance. The maze went on a roadshow that travelled across the U.S. to 6 states, engaging with nearly 1,000 people in-person and even more through a digital portal experience.

The exhibition was such a huge success that it was meant to travel to Ireland to be experienced by our co-workers across the pond, but alas, this endeavor was cut due to budgetary reasons.