esports brand social content | Sleight

Next up in the Sleight brand development was social content. How will the brand show up on Instagram for important announcements?

With a few brand elements in place I was able to construct a template for new members added to the team.

The templates use 2 pink shapes that resemble the "S" logo and a smoke overlay was applied to the gradient-mapped portraits to play off the "smoke and mirrors" reference in magic.

This content also brings the pink color up as the primary for the layout creating versatility in the brand.