NewOrthoClinic - corporate identity

The Studio of Innovative Dentistry "New Ortho Clinic" is engaged in programs of dental and orthodontic treatment.

The visual language of the corporate identity was supposed to reflect simplicity and conciseness, reliability, trust, high professionalism, while remaining aesthetic at the same time.

tasks:

- indirect association with a smile

- image of a single tooth is not desirable

- harmony of red and white

Wave: stylized lip line, white is the color of the teeth. Circle: stylized smile, red is the color of the lips.

Full project on Behance