Bagatin Clinic — Branding
The new logo and visual identity we designed for Bagatin clinic is an evolution of the brand that has become more than a reputable medical institution. After 25 years of excellence in cosmetic surgery, they are today considered a lifestyle symbol among their clients. To match this change in brand perception, the old logo and visual identity got a facelift. The new logotype is not a radical transformation because one of our goals was to preserve a level of visual consistency. We redefined the primary blue color and added more colors to the brand palette. The overall aim was to evolve the visual language from medical sterility in the direction of fashion aesthetics.
Check out full case on our website.