Airline Choice :: Elements
To create consistency and clarity throughout this aviation industry client’s website, we established a family of graphic elements that compose much of the content presentation.
The overlapping cards are used in a few different iterations, usually for links and other interactive components, with the abstract “wing” shapes animating on hover.
The simple, solid icons filled with the client’s brand-blue gradient typically are found in short lists across the site, illustrating concepts quickly in place of longer text descriptions.
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