Daytona Lettering

One of the first projects I got to collaborate on with my team at Harley-Davidson was this one-off 80th Anniversary Daytona bike for the Let’s Ride sweepstakes. I got to jam on some custom lettering for it. It was super inspiring seeing the team collaborate on this thing, from the alligator leather to the beautiful paint fade. All we can do now is wonder who won this thing.