lawyer Instagram blog design & promotion
Visit: http://arbitrmoscow.ru/
Client: the lawyer who protect the rights of doctors and medical institutions.
Goals of the project:
➔ Creation of a unique corporate blog style in visual and text content.
➔ Attraction and regular increase number of active subscribers
➔ Increasing awareness and reputation brand
➔ Ensuring the stability of the growing flow requests for advice and legal protection in court
➔ Regular posting
Process:
1. Briefing: I received references and information about the specialist and services.
2. Research and analysis.
3. Avatars of clients were compiled based on statistical information.
4. Strategy planning.
5. Created a monthly content plan which included selling, informational, entertainment posts.
6. Created selling feed design of Insta account, stories templates, highlights covers which can take attention, quickly convey information about the product to a potential buyer, motivate to make an appointment, to save, send to friends, to comment.
7. To create an attractive profile header, were used a several criteria that a person relies on when chooses a lawyer, and then each criterion was adapted to the USP.
8. Added a taplink with links to the site, messengers for calls. Also were prepared highlights covers with the basic info.
9. Targeted advertising used as the main tool for promotion and sales (based on developed content strategy, using prepared creatives).
Services provided:
Competitors and niches analysis, preparation of a marketing strategy and content plan.
Instagram account design (profile header design, highlights covers, stories and feed templates).
Unique position the lawyer as an expert
Using free promotion methods and contests organizing.
Target advertising
Regular posting.
Consulting about account posting and promotion.
My contacts: