Underwear showroom Sh_lingerie
About the brand
Sh_lingerie is a Russian brand of underwear for women and men. The peculiarity of the brand is that the tailoring of each product is made to order, taking into account the individual sizes and wishes of the customer. Accordingly, the concept of a classic online store with finished products would not solve the problems of customers.
Site tasks
The main request was a convenient product design. In which it is possible to select a number of parameters such as fabric, cut, availability of additional elements, other details. As well as fields for entering personal measurements of the figure, as an alternative to the standard size selection.
Mobile First
During the study of the target audience, it was revealed that the main flow of guests of the online showroom will be on mobile devices. At the same time, it is necessary to perform the tasks of the product configurator, taking personal measurements of the figure, choosing the delivery method and collecting the necessary information for this. The impressive volumes of the interface and the importance of the convenience of the mobile version required the use of mobile devices in the first place.
Site