Drugstore marketplace app redesign

FarmaJá app is a marketplace for drugstores. I was invited by then to improve the product.

For the interface redesign our focus was on the elderly users, that naturally take more medicines and have less mobility, therefore they are an important user group. Limited vision and less tech skills were attrition to be reduced.

Simplifying using just black to the content and light colours to background and components avoiding messy interface, using red only on focus points to get attention, bigger fonts and touch areas, were some improvements on the UI.

For users, an easy way to find and buy cheaper medicines. For drugstores, a tool to grow their sales on a pandemic world, where is necessary stay at home.

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Posted on Oct 16, 2021

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