Juliana Luz's Logo

I've worked with Juliana before when her husband opened his bar, but she wanted something different this time. She's going for a life planner/coach path and needed something feminine yet professional. I broke the things she mentioned in the briefing and ended up with 3 key elements: Cycle, Sun, and stairs. The infinity symbol shows that nothing is a straight line, it's all a cycle, the sun to bring clarity to the goals you aim for, and the stairs for success. Those elements combined create the symbol from the logo.