What is App Store Optimization? Why You Should Consider ASO for

App store optimization is considered to be a process where the apps in an app store are optimized to rank higher and appear faster when searched. The higher the apps rank, the more visible they are to the people and increased visibility attracts more people towards the app. App Store Optimization, abbreviated as ASO, considers its main objective to drive more people towards the app so that people do the needful, this is, to download the app. In order to process, ASO requires to know the target customers base of the app which includes the keywords with the same potential used by the customers to find apps of a similar kind.