Cadence Collective 2021 - Event Branding

This past June, Cadence hosted its first virtual event. The event brought together event professionals from all across the industry to share advice and support for the rapidly changing event landscape. Considering everything that the industry and event professionals had to endure due to COVID-19, we felt it appropriate to gather around the theme of “we’re in this together”. 

The event branding, designed in-house by Bella Fox Arias, explored new avenues of the Cadence brand. Keywords such as playful, energetic, knowledgeable, and trustworthy guided the design towards a direction that utilized colorful, fluid shapes with bold imagery and typography. The end result made for a fun, yet professional event experience.

The branding had numerous applications: the Cadence platform, event-specific materials, a plethora of marketing assets, and more.

Have a look and let us know what you think. We always love hearing from the Dribbble community!