Aero Logo

Aero Logo

The symbol was orignaly designed in a rebranding project for a medium-sized logistics company. While it was a strong favorite, the management wasn't sure whether or not they could truly identify themselves with it.

After giving it some thought (and several meetings) it was decided that we should reject it and start working on a different solution.

In hindsight, this was absolutely the right decicision to make.

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