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Branding project for a worldwide nail salon chain. Starting from the logo design I’ve been asked to developed all the branding assets among which: biz cards, facade design, packaging, staff uniform, icons, website etc.

This custom typography which matches soft curves and straight shapes, evokes the idea of fingers that create letters.

These bold and distinctive shapes, combined with coloured semi-circles that represent polished nails, reveals the playful spirit of a fresh new manicure and pedicure chain.