Tallahassee Southern Kings Brand Identity

Brand Identity created for the Tallahassee Southern Kings, the newest expansion team of the TBL.

Project Scope included:

— Primary Logo

— Secondary Logo

— Alternate Logo

— Custom Wordmark

The Primary mark features a lion with a crown perched at the top of a cliff, with the lion's paw placed over top of a basketball. This pose was requested by the client.

The secondary logo is simply the lion head with the crown from the primary logo.

The alternate logo features a compass and a basketball, with the southern point of the compass being highlighted to play off the southern element of the branding.

The crown used on the lions is also inspired by the compass alternate mark.

Matthew Doyle
Brand Identity & Illustration Studio

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