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How do you recognize a creative as good, better and the best? There needs to be a benchmark to tag it under a specified category, right? 

A good creative is one that could manifest all the necessary details and keep it as sober as possible. Besides being aware of the proper, complete and comprehensible knowledge of creating a creative, a creator should also be equally aware of the content that has to be demonstrated which is to say that its size, dimension, quality, etc has to be taken care of. 

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