Logo Exploration for SynchroWork - a SAAS Tech brand

Logo exploration is the phase where we sketch out and render low fidelity versions of prospective logos. In this stage, the goal is to explore as many viable ideas and directions as possible….

We shortlist ideas and further explore shortlisted routes. After a few iterations and several low fidelity logos, we decide on the idea to develop the final logo on. The benefit of this process is that we get to check as many secondary options as possible without wasting much effort on rejected variations….