Phytur - Branding and Packaging

Phytur means pure plant. It is a plant-powered skincare on a mission to create organic and vegan skin care using marine plant actives material, so that women can have effective anti-aging skincare without excessive chemicals and toxins.

The Brand Identity is anchored on its purity, and sophistication. The visuals are inspired with nature which the ingredients were derived from. Thus, an image of water waves and a plant can be seen on its logo.

Main color is teal for the representation of the marine actives and light blue for that feminine touch and trusted look. Use of negative spaces is also emphasized for the clean look.

View full project at:
https://www.standoutvisual.com/portfolio/phytur/