Nettie — Pickleball Brand Identity

Nettie founder, Catherine Baxter, came to Hoodzpah looking for a nostalgic and playful design sensibility that hearkened back to old racquet clubs of yesteryear. The goal was to make a visual presence that would appeal to more design-savvy consumers, without alienating casual players or serious athletes. We wanted to make the best looking, best playing, best value Pickleball brand out there.⁠⁠ ⁠⁠ The custom-made wordmark’s script figures add a sense of motion, with the arcing swash of the N sending a Pickleball to the tittle of the “i”. ⁠⁠ ⁠⁠ Scope⁠⁠ — Logo System⁠⁠ — Typography, Color⁠⁠ — Paddle Designs⁠⁠ — Packaging⁠⁠ — Brand Guidelines⁠⁠ ⁠⁠ See full case study here: ⁠⁠ Shop Nettie:⁠⁠ ⁠⁠ Fonts in use: New Kansas by Newlyn Foundry and Montserrat from Google Fonts. ⁠⁠

Brand Identity and Type Design for oohs and aaahs

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